Customer service is so instrumental to the success of any business I would like to share my thoughts with you on this subject.

When I became CEO of Westpac Financial Services in 1994 my first “Contact Point” column in our monthly staff magazine focused on customer excellence. I reminded our team that customer excellence, that is, the attainment of raving advocates, will be the key to our ongoing success. It will become what differentiates us from our competitors. I also reminded them that if they felt they were providing superior service currently, to remember the old adage, “You don’t have to be ill to get better,” as a poignant reminder of our obligation to the pursuit of customer excellence.

I then provided them with “The Ten Commandments of Customer Excellence.” I feel these points remain relevant today, and so I have modified them from their original focus on providing financial services advice to being generically applicable to any business.

THE TEN COMMANDMENTS OF CUSTOMER EXCELLENCE

1. Keep ‘em coming back.
Experience dictates that the only way to really find out what our customers want is to ask. As one sales motivator expresses it, “Give it to them…and then some.” Within your particular business you need to utilize tools that expertly discover your customer’s real needs and then match product and systems to these needs. Ensure you tailor for each individual situation (within reason).

2. Excellent service depends on excellent systems.
Being courteous and friendly is only the beginning of customer excellence. Our systems must be such that they enable us to deliver. This ensures that we can do the job right the first time—every time. You need to be committed to continual improvement of systems to support frontline staff. Having said that, do not allow staff to blame systems, especially if there are examples of customer excellence being provided by other staff using the same systems.

3. Offer less, deliver more.
Customers come back when we keep our promises. Give them a pleasant experience by exceeding their expectations on a regular basis. In this day and age expectations can be high; “offer less” does not mean reducing your value proposition, it means having a great offer and then delivering more. As an example of providing more for less, we at Westpac gave a commitment to producing simple, cost-effective products that would meet and exceed our customers’ cost versus return expectations…and then delivered!

4. Treat the business as if you own it.
Every person in the business needs to have the mindset that this is my business. If every interaction with colleagues, business partners, and customers occurs with the thought in mind that our life savings are invested in this business, then outcomes will be different. It is a leader’s responsibility to provide the environment where this is possible, and so it has to start with all leaders respecting, valuing, and trusting their team. Make everyone feel special! This will make a difference—when you change your behavior to others they will change theirs. This mindset will quickly improve customer service and Read the rest of this entry »

In my workshops I stress the importance of having a game plan that the team is passionately committed to as we strive to achieve superb implementation.

Keeping the team upbeat and energized as they work on achieving their gaols is an important leadership responsibility. There are times when it is obvious to all that implementation is failing due to holes in the game plan, and it is critical for a leader to keep his or her finger on the pulse in case the plan needs to be tweaked in order to ensure that everyone remains committed and passionate.

One way of doing this is to have a structured way of obtaining feedback. I have always gone out of my way to seek input and feedback by having individual “desk chats,” where I sit at a team member’s desk for 5 minutes just chatting, having chats over coffee, and in team meetings via brainstorming sessions. You have to take this seriously-take notes, follow up, respond with your most honest answer, and Read the rest of this entry »

Today we are going to talk about performance management. This is a critical part of a leader’s role. While we need to address performance issues promptly, the overriding goal should be getting people back on track, not managing them out.

Sure, we can’t afford to carry passengers. But the cost of a “hiring and firing” mentality is huge. Did you know that industry experts say that the cost of hiring and training employees to a very good level is about twice their annual salary? This is significantly more if we are talking about people in management roles. If you have leaders reporting to you, watch their turnover rates closely and put development plans in place to address any issues.

A leader needs to have a helicopter view of what is happening in the business, but also needs to keep a finger on the detail. It is an art form in itself to be close enough to have a deep understanding of your team and the issues they face on a daily basis without micromanaging.

If you have all the other steps in place, personal development plans for all staff, reward and recognition systems and an innovative culture, your team will respect your authenticity and realize that your observation is not micromanaging or checking up on them.

Evaluation

Daily: Walk around and observe on-the-job interaction, and make an analysis of what you see. Remember the One Minute Manager and “catch someone doing something right and tell him or her about it.” Drill down on daily numbers to ensure that you understand any deviations or do exploratory work to find out reasons. A leader needs to keep his or her finger on the pulse daily.

Weekly: Analyze weekly performance in team meetings, drilling down to ensure you obtain the factual evidence of exactly where everyone is according to plan. The leader who is directly managing salespeople will check the pipeline to ensure that each segment is meeting benchmarks. It will become clear which area you need to work on with the salesperson who is not achieving expectations.
Pipeline

Pipeline management will highlight if the issue is a lack of opportunities (marketing, networking, or obtaining referrals) telephone skills in obtaining the interview, the interview, customer service skills in obtaining the customer’s agreement, or follow-up skills to complete the business.

Monthly:
Formal one-on-ones that cover:
·Performance against KPI’s (key performance indicators)
·Customer call-back feedback
·Joint fieldwork summary
·Assessment of improvement in the attribute/skill worked on that month
·Selection of attribute/skill to work together on next month
·Upcoming personal events in their life
·What can I do to assist you?
·Action plans to address continued achievement of KPI’s or to address any areas of concern

Quarterly: Accountability workshop where performance against plan is closely scrutinized and specific actions put in place to correct any deficiencies or to reverse trends. At this workshop each leader should give a detailed overview of team members and team results against the plan to date. Also discuss developmental plans with a summary of the lift in ratings of the attributes/skills across the team.

Performance Deviation

The following model will enable you to analyze performance concerns and put you in a position to address them. Utilize this model when there is a performance deviation to determine if it is skill-based or attitude-based. If it is skill-based, provide upskilling through training, or if Read the rest of this entry »

Weekly Planning

12 Oct
2009

It’s imperative to have a weekly plan of what you’ll achieve in the coming week. I would like to share my weekly planner with you because it has worked well for me for many years.

Weekly Action Plan

Create your own weekly action planner and ensure everyone in the organization utilizes and reviews with their leader weekly. This plan needs to designate days for action or completing prior tasks, cover critical weekly actions, and other areas of focus.

You’ll notice on my planner (e-mail Ken@Engage4Results.com) for a free copy and an E-Book free of the intro and first chapter of my new award winning book “The People Pill”
In the Planner I have an area to allocate days (or half days) to action, Read the rest of this entry »

Achieving Outcomes

28 Sep
2009

Well, we have our game plan in place and we’re in the process of getting everyone motivated.

That’s a great start; now we need to consider how we’re going to ensure we achieve our desired outcomes.

Achieving Intentions

I prefer to call “goals” “intentions.” My reason is that in my opinion, having an intention to achieve something involves the heart as well as the head, while goals are primarily from the head.

New Year’s resolutions are dreams or goals that are usually broken within two days. Why? I believe it’s because we probably didn’t buy into the process with our heart–we never passionately intended to achieve the outcome. It was all “head stuff.” Read the rest of this entry »

Motivation

30 Jul
2009

Today we are going to talk about motivation. Most people in business will agree that motivated employees are the best ones. They display a passion for their roles, take the initiative, and want to achieve great results. They are also the most likely to want to develop themselves and achieve success.

Hot Buttons: Motivating Factors

Leaders who know how to motivate their people may not be trained psychologists, although they do have an excellent understanding of human behavior.

Don’t assume that money is your people’s key motivator. Find their Read the rest of this entry »

Let’s acknowledge some important realities of conducting business today. Marketing has become inescapable, competition in most industries is fierce, and most customers face many demands on their time and attention.

The challenges here are apparent: It can be tougher than ever before to reach customers. However, wherever there is a challenge, I see an opportunity for excellence to shine through. One piece of incredibly good news in all this is that truly exceptional customer care has a greater impact than ever before, because so few individuals and companies deliver it.

Today, when a salesperson does connect with a customer, it’s more critical and more beneficial than ever to wow that customer, potentially Read the rest of this entry »

When I became CEO of Westpac Financial Services in 1994 my first “Contact Point” column in our monthly staff magazine focused on customer excellence. I reminded our team that customer excellence, that is, the attainment of raving advocates, will be the key to our ongoing success. It will become what differentiates us from our competitors. I also reminded them that if they felt they were providing superior service currently, to remember the old adage, “You don’t have to be ill to get better,” as a Read the rest of this entry »

Recruiting Dad Style

19 Jun
2009

This story relates to an employee that he recruited and gave a chance despite being told by a number of sources that this man will let you down…big time.

This man, Peter, was 25 years old, with a wife of 24 months and a new baby just 6 months old and had been sacked from his last two jobs. The latest was from a role as a storeman at the local newspaper, my father had come in contact with him there when he purchased his Read the rest of this entry »

Once you’ve developed a game plan for achieving your team’s goals, it is time to translate that game plan into individual goals for each team member. These goals should be set in a collaborative manner, not dictated or imposed by the team leader. When people participate in creating their own plans and setting their own goals, their buy-in is enhanced, their attitudes are improved, and they will work harder to achieve the desired outcomes. Manipulation and coercion do not mix well with employees achieving their goals.

The key to successfully setting individual goals is a sharp focus, engendered by the leader, on setting Read the rest of this entry »

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